Before the luxury cars, multimillion-dollar properties and headline-making giveaways, Adrian Portelli was broke and determined to succeed.Growing up in Melbourne’s western suburbs, Adrian refused to take a conventional job, spent years building businesses and sacrificed almost everything in pursuit of success.
Now one of Australia’s most recognisable entrepreneurs, Adrian sits down with Mark Bouris to tell the story behind his rise.
He breaks down the LMCT Plus business model, explains how he turned giveaways into a powerful marketing strategy, and opens up about his disputes with regulators, his move to Dubai and his next major business ventures.
