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John Rich joins anti-woke rapper Tom MacDonald for a new song and video titled “End of the World,” and the clip is blowing up online just one day after its release.

The song, which a press release describes as “apocalyptically infectious,” draws from a long series of contemporary news events and fringe, conspiracy theory-tinged interpretations of other news events to weave a cautionary tale about how the “end time” depicted in the Bible is upon us and question how we got here, and why. As of Saturday (March 18), the video for the song had garnered a million views on YouTube alone since its release on Friday (March 17).

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