Vans shoes has come a long way from is roots, and at 54 years old, the iconic California brand is no longer just a shoe for skateboarders!

Vans is the #1 skateboarding shoe company in the world, having become the uniform of choice for skaters, bikers, surfers and snowboarders alike. But how did a small, family-owned business achieve such success when facing competition from rivals like Converse, newcomers like Under Armour, and sneaker giants like Nike?

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