CGP Grey Explains How to Become a Successful Pirate on the High Seas Using Effective, Widespread Branding

The ever-insightful CGP Grey shares how to become a successful pirate on the high seas through thoughtful, effective branding. Grey based this animation on the book The Invisible Hook by Professior Peter T. Leeson. Grey also explains that pirates instill fear through example rather than a desire to kill.

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