The Gracies are geniuses of marketing. They are quick to pick up on trending topics, and their breakdowns frequently feature a wide variety of viral clips ranging from serious to comical. While they do acknowledge the seriousness of this situation, their comical Brazilian-Jiu-Jitsu-is-the-answer solutions seem a little exploitative here, and obviously impractical. Don’t helicopter armbar a security guard or a cop. It will only make things worse.