Video: Introducing the newest member of Shift’s syndicate, global moto-phenom Ken Roczen – Ride above your competition, all the hype, and the doubters. Ride Above.
Before the start of the 2017 season, it was announced that Roczen would move from Fox to Shift (yes, Fox owns Shift) for this season and beyond. The companies held a launch party last week to unveil their new Moto-X Lab as well as Shift’s new Blue Label. So what exactly is the Moto-X Lab? It’s Fox’s push to continue to innovative and lead the industry in technology and style.
