Video: People wait in lines for hours and spend tens of thousands of dollars just to get the latest kicks – Meet the sneakerheads driving the massive $1 billion resale market!


Sneakers are a $55 billion global industry. According to sneakerhead data website StockX, the secondary market for rare and limited-release sneakers is estimated to be worth over $1 billion. This is fueled by Nike and its long standing Jordan brand.

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