An American inventor who built a pair of self-lacing shoes has now found herself in a race with Nike to get them to market. Blake Bevin, a 27-year-old student from San Francisco, created a version of Nike “Air Kicks” as part of an Art project back in July.

Based on Marty McFly’s auto-lacing shoes from Back to the Future II, they feature a motorised self-lacing system and the video of them in operation drew over a million views on YouTube. That and enough geek publicity and support to encourage Ms Bevin to improve on her futuristic footwear’s “laughable looks and simplistic function” and start thinking seriously about a saleable version.

Now, 25 years after Marty McFly first activated his Air Kicks, it seems the giant global brand behind the original concept doesn’t think so either. While Ms Bevin was working on version 2.0, news broke that Nike had applied for a patent on the technology late last year.

Air Kicks, it seems, could finally soon be a commercial reality for Nike, and most would be forgiven for thinking that puts a significant hole in Ms Bevin’s plans. “In the sense of market share, I don’t believe that two versions can coexist for very long,” she admits.

Steve Jobs just announced iPhone 4 at the Worldwide Developers Conference.

It is 34% thinner than the iPhone 3GS, but 3 grams heavier, black glass and stainless steel body, and with split buttons for volume, unlike the current iPhone 3GS.

Featuring an Apple A4 processor, seven hours of talk time, a front-facing camera, FaceTime video calls and an LED flash alongside its new 5-megapixel camera on the back, a 3.5-inch Retina Display.

The price? The 16GB iPhone 4 will sell for $199 USD, and the 32GB for $299 USD. The phone will be available in black or white on June 24th.

Via: Likecool

Directed by the legendary music video director, Jonathan Glazer, Sony have launched a new 3D TV commercial starring football star Kaká. Are 3D TV’s the way of the future, and will normal TV’s soon be the ‘black & white’ TV’s 21st century? I think I’m down for that. How do you advertise 3D TV on a normal TV you ask? Watch the vid below to see for yourself.

Two of mankind’s greatest inventions, together at last.

Please Note: This is an exploration of what is possible, not necessarily what is practical. Tweet from a moving motorbike at your own risk

We know that this is just a concept, but this would probably make all iphone users forget that they already have one in their pocket, because realistically, wearing the technology on your wrist is so much radder, James Bond will be jealous as hell.

Hong Kong based toy brand Hot Toys recently kicked off an exhibition in line with the highly anticipated Iron Man 2 movie. The exhibition invited a number of regional artists and designers to re-appropriate Hot Toys’ realistically reproduced 1:6 Mark III Iron Man figure. The details in these are nothing short of epic.

More after the jump.