Video: “The best things in life are free. The second best things are very expensive” – Dr. Boyce Watkins talks about companies like Gucci fooling people into buying expensive product!


Trying to reach the thirsty masses while risking your brand integrity will not get you far. The “true” luxury industry needs to steer clear of everything “accessible” simply because, by definition, luxury was meant to be exclusive. It needs to focus on making sure that the ultra-rich families don’t lose sight of it. And the only way to achieve that is by letting them know about the story behind the product and luring them with a one-of-a-kind, personalised shopping experience.


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Video: “Over 60% of the American population has under $1000 in savings!” – Prison inmate currently serving life has spent his time behind bars learning to read, write and trade stocks!

Video: Crazy Germans are building a 4 mile long underground pipeline to deliver beer to a heavy metal music festival, pumping 400,000 litres of the booze to the venue!