Video: “The best things in life are free. The second best things are very expensive” – Dr. Boyce Watkins talks about companies like Gucci fooling people into buying expensive product!

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Trying to reach the thirsty masses while risking your brand integrity will not get you far. The “true” luxury industry needs to steer clear of everything “accessible” simply because, by definition, luxury was meant to be exclusive. It needs to focus on making sure that the ultra-rich families don’t lose sight of it. And the only way to achieve that is by letting them know about the story behind the product and luring them with a one-of-a-kind, personalised shopping experience.

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