Video: From shark attacks, to lightning strikes and bears chasing snowboarders – Aussie company ‘The Woolshed Co.’ trolls the globe with fake videos that News Stations play worldwide!

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People shared and then they argued like hell over their authenticity. And it was this debate over authenticity that propelled each videos’ viral success. The content series was envisioned as a social experiment to explore the creation and distribution of ‘new media’, with the process involving The Woolshed Co. strategising, creating, releasing and then integrating the learnings into the next piece. Incredible stuff.

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